Does this seem totally ridiculous and unnecessary to anyone else? A $15 hunk of wood. When any circular object you have in your home, or no object at all!, will do. You're rolling the newspaper into a cylinder and tucking it in at the bottom. Really? You need a tool for this?
I'm all about encouraging people to plant things, re-use paper, be generally environmentally-minded. But I will seriously rethink our friendship if I find this in your house. Call me instead. I will come and help you roll newspaper seed-starters. Urging frivolous consumerism is the opposite of what we need right now. Hmmph.